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Rim Jhim (the sound of soft rain) launched in 1987. It was the first South Asian radio station established outside India and set the standard for ethnic broadcasting in Canada.

But while often imitated, Rim Jhim has never been duplicated. It is a trusted community resource, enabling families to stay connected with their  roots while simultaneously engaging in the local community. By adhering to the highest levels of Canadian broadcast standards, Rim Jhim is a brand synonymous with integrity and quality. As such, it has cultivated a sophisticated and highly educated audience with tremendous buying power.

Rim Jhim has over 45,000 subscribers in the Lower Mainland. It’s  also available through cable in  British Columbia, Alberta, Saskatchewan, Manitoba and Ontario.  The total listening audience is currently estimated at half a million across Canada

Through our service and expertise in the ethnic market, many nationally recognized brands like Telus, Rogers Toyota, and BC Hydro have established a foothold in the diverse and growing South Asian community..

Contact us at 604-299-1727  or sales@rimjhim.com to learn more about how we can help grow your business.

Listenership Demographic 35+
Rim Jhim primarily broadcasts in Hindustani (Hindi), the national language of India as well as seven other regional dialects

FIRST South Asian Station Established Outside India

Recognized for its pioneering status Radio Rim Jhim set the standard for ethnic broadcasting when it launched 25 years ago

Programming
An unrivalled collection of Indian music makes up 70% of programming, interspersed with news, talk, and religious programing.

Audience +500,000 Listeners
Rim Jhim has over 45,000 listerns in the Lower Mainland and is avaiable through cable access in British Columbia, Alberta, Saskatchewan, Manitoba and Ontario.  The total listening audience is estimated at half a million across Canada

Advertising Format
30 second and 60 second commercials

Sponsorship Opportunities
We offer an effective and flexible reach plan with tips of the day, live read announcements, and sponsorship of news, traffic and weather.

Commercial Production
Our state-of-the-art equipment and highly certified editors ensure superior-quality production of commercials – Rim Jhim and ITMB are a trusted resource used to create high quality radio and TV ads by Canada’s leading brands.